Fractional E-Commerce Leadership for Sustainable Growth
Hands-on, senior-level leadership for brands, sellers, and teams who need clarity, structure, and results — not another agency.
Fractional E-Commerce Leadership
Senior-level e-commerce leadership without the cost, risk, or long-term commitment of a full-time executive.
Built for brands that need senior-level ownership across Amazon, DTC, and marketplaces — without adding headcount or hiring an agency.
- Growth feels stalled, reactive, or unclear
- You don’t need an agency — you need direction
- Your team needs leadership, not more tools
What leadership looks like in practice:
- Ownership of e-commerce strategy and priorities
- Leadership across Amazon, DTC, and marketplaces
- Guidance and accountability for internal teams
- KPI clarity, reporting, and decision support
- Vendor and agency oversight so you don’t have to
What You Get
Clear ownership of e-commerce strategy, priorities, and execution — without hiring a full-time leader or relying on an agency to “figure it out.”
• Clear weekly priorities tied to revenue-driving initiatives
• Senior-level decision ownership across channels and initiatives
• Structured execution plans your team can actually follow
• Accountability across internal teams and external partners
In Practice
- Ownership of e-commerce strategy and priority setting
- Clear weekly focus across Amazon, DTC, and marketplaces
- Decision support for growth, operations, and channel tradeoffs
- KPI definition, review, and performance accountability
- Direction and oversight for internal teams or external vendors
- A clear execution roadmap your team can actually follow
This Is a Good Fit If…
You’ll get the most value from this engagement if most of the following are true:
- You need clear ownership of strategy, priorities, and execution
- You have traction, but growth feels stalled, reactive, or scattered
- You don’t need another agency — you need direction and accountability
- You’re ready for hands-on leadership, not just advice
- You want decisions made faster, with less operational noise
This Is Probably Not a Fit If…
- You’re just getting started and primarily need basic setup or DIY guidance
- You’re looking for task execution only with no strategic ownership
- You want someone to “plug in” without involving your team
- You’re primarily shopping for the lowest-cost option
- You want an agency to experiment until something works
- You’re not ready to commit to clear priorities and follow-through
Why Work With Me
Experience, context, and leadership built inside real e-commerce operations — not theoretical frameworks.
- Former leader within a high-volume, multi-channel e-commerce organization
- Hands-on experience across Amazon, DTC, and direct sales
- Proven at bringing structure, clarity, and accountability to growing e-commerce teams under real operating pressure
- Focused on sustainable execution, not short-term hacks
Clear priorities and ownership across channels
Faster, more confident decision-making
Reduced operational noise and rework
Improved accountability and follow-through
A team executing against a clear roadmap
Common Questions
Answers to common questions before getting started.
How is this different from hiring an agency?
Agencies execute tasks. This engagement provides senior-level leadership, ownership, and decision-making across your e-commerce operation — including agency oversight when needed.
Is this hands-on or advisory?
It’s hands-on leadership, not just advice. I help set priorities, guide execution, and ensure follow-through — while your team or vendors handle day-to-day tasks.
How long do engagements typically last?
Most engagements are ongoing or multi-month, evolving as the business grows. The goal is steady progress and clarity — not quick fixes.
When does this not make sense?
If you’re just getting started, need basic setup, or are looking strictly for task execution at the lowest cost, this engagement is likely not the right fit.
Other Ways to Work Together
Not every business needs ongoing fractional leadership — but many still need clarity, direction, or expert guidance at key moments.
In addition to fractional engagements, I offer focused services designed to solve specific e-commerce problems without long-term commitment.
- E-Commerce Strategy Audits & Roadmaps
- Amazon & Marketplace Advisory (Short-Term)
- Operational & Performance Reviews
- Executive-Level Coaching for E-Commerce Leaders
Ready to Fix What’s Holding Your E-Commerce Back?
Book a focused strategy call to identify what’s broken, what’s holding you back, and what to fix first.