I Help E-Commerce Businesses Make Better Decisions — Faster and with Confidence
I help founders, operators, and growing e-commerce businesses cut through noise, focus on what actually matters, and make decisions they can stand behind.
My background spans high-volume, multi-channel e-commerce across DTC, direct sales, and Amazon marketplaces — inside real businesses, not just client decks.
How I Work
I don’t operate as an agency, a consultant-for-hire, or a temporary executor.
I operate as an embedded e-commerce leader — focused on clarity, accountability, and execution.
I step in as a senior thinking partner, not a task executor
I help define priorities before execution begins
I work alongside teams to create clarity and accountability
Execution stays with your team — decisions get sharper
Real-World Experience — Not Theory
I’ve led and advised e-commerce operations inside high-volume, multi-channel organizations — spanning DTC, direct sales, and Amazon marketplaces.
That experience shapes how I approach strategy, execution, and leadership today: practical, data-informed, and grounded in real operational constraints.
Led and advised multi-channel e-commerce operations at scale
Worked inside Amazon, DTC, and marketplace businesses — not just decks
Decisions shaped by real operational constraints, not hypotheticals
What Makes My Approach Different
Most clients come to me when growth feels stalled, priorities are unclear, or execution has become reactive.
My role is to bring structure, clarity, and leadership — whether that’s through ongoing fractional leadership or focused advisory engagements.
- Senior-level Amazon and marketplace advisory
- Clear assessment of performance drivers and risks
- Prioritized recommendations tied to outcomes
- Guidance your team or agency can act on
- Clear next steps — with or without ongoing involvement