How to Get Your First Reviews on Amazon

Have you ever wondered why some Amazon products become hits while others don’t? About 57% of consumers shop on Amazon weekly. And 61% decide based on the best ratings and reviews. Getting those first reviews is critical for increasing your product’s trust and sales¹. For new Amazon FBA sellers, finding ways to attract reviews is both intimidating and important.

This article shares seven legal ways to get valuable feedback on your products quickly. First reviews are key to building trust and lifting your sales, no matter your product’s niche¹. We’ll show you how to make your first customers into passionate promoters. This is crucial for your Amazon success in the long run.

Key Takeaways

• 57% of consumers shop on Amazon weekly, making it a prime platform for boosting sales¹.
• 61% of shoppers are influenced by products with the best ratings and reviews¹.
• Acquiring initial reviews is key for new Amazon FBA sellers to enhance product credibility¹.
• This guide covers seven Amazon ToS-compliant strategies to attract reviews swiftly.
• Effective customer feedback can significantly impact your product’s visibility and success on Amazon.

Understanding the Importance of Amazon Reviews

Amazon reviews are crucial in helping customers decide what to buy. They really impact the visibility and trustworthiness of products. About 75% of U.S. shoppers look for the best ratings and reviews before buying online². This shows how important good product ratings are. They help make up a shopper’s mind. Lots of positive reviews can build trust and push someone to buy². Knowing this can help sellers stand out in the crowded Amazon market.

In 2020, Amazon saw over 200 million unique monthly visitors from the U.S³.. And 93% of those shoppers read reviews before buying something³. These numbers show how critical reviews are in the Amazon world. Getting more reviews can mean a better Best Seller Rank (BSR). This leads to more people seeing and clicking on your products². So, getting reviews early on can really help your product’s success.

84% of folks trust online reviews as much as advice from friends³. Keeping track of your reviews can highlight what you’re doing right or wrong⁴. The number and quality of reviews can greatly influence whether a customer buys your product². Keeping an eye on these can help you figure out what customers want. Then, you can adjust your strategy to better meet their needs.

Table:

Reviews can really change how a customer decides to buy². Putting a focus on getting good product ratings and tackling any seller issues is key. The more and better reviews you get, the more likely you’ll turn visitors into customers².

Utilizing Amazon’s Built-In Features for Reviews

Amazon helps sellers boost their product reviews with cool features. With the “Request a Review” button and tools like Jungle Scout, getting feedback is easier. These options ensure you follow Amazon’s rules while increasing reviews.

Request a Review Button

Introduced on March 8, 2020, the “Request a Review” button has really changed the game. It lets sellers ask for reviews right from Seller Central. Since it started, products have seen reviews jump from 3.6 to 25.9 on average⁵. This simple system has gotten more customers to leave feedback.

Review Automation Tools

Jungle Scout’s Review Automation makes review gathering a breeze. It lets you set up automatic requests for reviews on certain orders or products. This smart feature keeps you in line with Amazon’s policies⁶. It’s a big help in getting more reviews without breaking any rules.

Check out how these tools stack up:

Using these tools can make your products more visible and get you real customer feedback. Automated requests for reviews save you time and make your job easier. It’s a smart move for any Amazon seller wanting to do well⁷.

Leveraging Amazon’s Vine Program

Amazon’s Vine Program lets sellers get reviews from trusted Vine Voices. These reviewers give honest feedback on free products⁸. It’s great for both new and old sellers who want their products to be more visible and reliable on Amazon.

Eligibility and Enrollment

To join the Amazon Vine Program, sellers must fit certain criteria and pay about $200 for each Parent ASIN⁹. They can add up to 200 ASINs each time, which means a lot of products can get reviews⁹. Once in, your products will get fair feedback from Vine reviewers¹⁰. Amazon picks these products based on their category, how much customers want them, and the seller’s standing⁸. Also, sellers need to give out free products and pay for shipping to be in the program¹⁰.

Benefits and Limitations

The Vine Program makes products more seen, increases sales, and builds trust through real reviews marked with a special Vine badge⁹. These reviews help because they are clear and trustworthy¹⁰. Yet, sellers have to think about the costs of free samples and the signup fee⁹. They also have little say over what reviewers write and face stiff competition to get chosen⁸. Plus, they must follow Amazon’s rules and guidelines closely¹⁰.

Creating Promotions and Using Social Media to Boost Reviews

Creating good promotions and using social media can really improve your Amazon reviews and sales. Today, over 4.59 billion people are on social media. By 2027, we expect nearly six billion people to be online¹¹. Social media sites are perfect for sharing stories and connecting with future customers. This can lead to more sales and reviews.

Amazon PPC lets you target ads to the right people. When you mix this with fun social media posts, your brand gets noticed more. Good content tends to get shared a lot, which means even more people see your brand¹².

Facebook and Instagram are super valuable for this. Facebook ads help promote products even if free posts don’t go far¹¹. On Instagram, Stories can link directly to Amazon, making it easy to drive traffic. Working with Instagram influencers can make your products stand out, drawing in more users¹¹.

TikTok is growing fast and is popular with the younger crowd. It’s a great space to showcase your products¹¹. When people make and share their own posts about your product, it adds variety. It acts as proof that your brand is trustworthy and attractive¹².

Offer special deals, discounts, or giveaways on social media. This helps bring in customers and increases Amazon visits¹¹. Staying active and interacting with your followers helps keep your brand visible¹³.

It’s vital to check how well your social media campaigns are doing. Use analytics tools to see what your customers like. This helps you make your strategies even better for great results¹¹.

Here’s a quick overview of what different platforms offer:

Using these platforms well can really help your Amazon product promotions. This leads to more traffic, sales, and reviews.

Building an Effective Customer Communication Strategy

To build strong connections with your Amazon shoppers, developing a solid communication plan is key. This includes crafting after-sales emails and using third-party responders smartly, all while following Amazon’s rules.

After-Sales Email Campaigns

After buying, sending emails that make shoppers feel good is vital. Listings that have top-notch photos get more clicks and sell more. This shows how important it is to catch the eye initially¹⁴. Also, sending personalized emails after purchase can show you care, leading to them buying again¹⁴.

When asking for reviews, make sure to use Amazon’s tools rightly. Politely encourage feedback using the ‘Request a Review’ button in Order Details¹⁴. Analyzing feelings in feedback can help make your messages better, based on what customers have said before.

Utilizing Third-Party Responders

Using third-party helpers can make your communication smoother. They must stick to Amazon’s rules, focusing on allowed messages about orders or feedback¹⁵. Answering messages within 24 hours keeps issues away and helps your seller rating¹⁵. Not responding quickly can lead to claims that hurt your account¹⁵.

Creating ready-to-go response templates ensures you’re always giving full and consistent answers¹⁵. Checking out Amazon’s Seller University gives you more ways to up your service game¹⁴. Tools for watching feedback and reviews keep your replies timely and on-point.

Being smart about returns and bad feedback can turn things positive¹⁴. Going above and beyond with personalized help keeps your brand looking good. This makes shoppers want to come back¹⁵.

Conclusion

Getting reviews on Amazon is key to a product’s success. Reviews are highly trusted by shoppers, making them super important. If an item has at least one review, it’s 65% more likely to sell than one with none¹⁶. Sellers can use Amazon’s Request a Review button and automation tools to easily collect this valuable feedback.

Promotions and social media also help get more reviews. Being active online helps you reach more people. This can lead to more positive reviews. On average, positive reviews can boost sales by 20%¹⁶. Combining Amazon’s tools with promotions can increase customer interactions without breaking Amazon’s rules.

Having a good strategy for talking to customers after they buy is important, too. Sending after-sales emails and using third-party services can keep the conversation going. When customers feel listened to, they’re more likely to leave good reviews. This can make your product do better on Amazon. Plus, most people read about 10 reviews before they trust a business¹⁶.

By focusing on getting opinions and engaging with customers, you can build a steady flow of feedback. This not only meets Amazon’s standards but also helps your product succeed long-term.

Source Links

1. How to Get Reviews on Amazon in 2024 – 7 Proven Methods – https://www.junglescout.com/resources/articles/how-to-get-reviews-on-amazon/
2. Why Product Reviews Are Important for Amazon Sellers – https://www.junglescout.com/blog/importance-of-amazon-reviews/
3. Why Reviews Are Important on Amazon – https://pattern.com/blog/why-reviews-amazon-important
4. 9 Amazon reviews best practices to boost sales and trust – https://searchengineland.com/amazon-reviews-best-practices-sales-trust-431879
5. Amazon is using generative A.I. to summarize product reviews – https://www.cnbc.com/2023/06/12/amazon-is-using-generative-ai-to-summarize-product-reviews.html
6. Get 4-star ratings for your products using Customer Review Insights – Sell on Amazon – https://sell.amazon.com/blog/customer-review-insights
7. Amazon’s Review Highlights Feature: Why It Matters To Your Store – https://thriveagency.com/news/amazon-is-using-ai-to-create-review-highlights-heres-why-it-matters-to-your-amazon-store/
8. Amazon Vine Program for FBA Sellers: The Full Breakdown | Helium 10 – https://www.helium10.com/blog/what-is-amazon-vine/
9. Reviews matter a lot, but did you know how Amazon Vine can skyrocket them? – eStore Factory – https://www.estorefactory.com/blog/reviews-matter-a-lot-but-did-you-know-how-amazon-vine-can-skyrocket-them/
10. From Enrollment to Excellence: Maximizing Amazon Vine for FBA Growth – https://www.linkedin.com/pulse/from-enrollment-excellence-maximizing-amazon-vine-fba-growth-xlkdf?trk=article-ssr-frontend-pulse_more-articles_related-content-card
11. How to Use Social Media Marketing to Drive Traffic to Amazon – Blue Wheel – https://www.bluewheelmedia.com/blog/use-social-media-marketing-to-drive-traffic-to-amazon
12. How to Create Social Media Content for Your Amazon Brand – https://www.junglescout.com/resources/articles/social-media-amazon-fba/
13. How to Leverage Social Media to Boost Your Amazon Business – https://blog.bqool.com/leverage-social-media-boost-business/
14. Amazon Customer Service Strategies and Best Practices that Every Business Owner should Know – https://www.onlinesellersolutions.com/post/amazon-customer-service-strategies
15. Best Practices for Amazon Customer Service and Communication | Envision Horizons – https://www.envisionhorizons.com/best-practices-for-amazon-customer-service-and-communication
16. Amazon Reviews: Importance for Your Sales and Ratings – https://amzscout.net/blog/amazon-reviews-importance-and-impact/