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experience

Welcome to my Experience page. Here, you’ll find a comprehensive overview of my professional journey, showcasing the roles I’ve held, the companies I’ve contributed to, and the accomplishments that highlight my expertise in eCommerce and digital marketing.

Work Experience

Ecommerce Director (President) | Restockit
Fort Lauderdale, FL | 2022 – 2024

  • Led a team of 10 and owned the P&L, achieving a 15% cost reduction through streamlined operations and agile process implementation while maintaining high quality standards.
  • Increased customer acquisition by 15% and retention by 11% through targeted sales and marketing strategies, recovering over $150K in lost revenue and integrating 10,000 new SKUs within 6 months, enhancing product diversity and operational scalability.
  • Collaborated with a marketing agency to refine Google Analytics and GTM tracking, leading to a 50% increase in conversion rates for the sales team by overhauling paid search campaigns.

Ecommerce Manager | UNITERS
West Palm Beach, FL | 2019 – 2022

  • Spurred a 52% increase in D2C sales by optimizing Amazon and Walmart marketplace listings, enhancing brand visibility and market penetration.
  • Achieved a 20% growth in B2B sales through the creation of a new Magento 2 site for wholesale buyers and distributors, improving engagement and expanding the customer base.
  • Spearheaded the migration of the website platform from Magento 1 to Magento 2, significantly enhancing functionality and user experience, leading to improved customer satisfaction and operational efficiency.
  • Successfully sourced and negotiated with web development vendors, resulting in a 30% reduction in agency expenses, optimizing overall cost management and improving budget efficiency.

Director of E-Commerce | Island Water Sports
Deerfield Beach, FL | 2014 – 2019

  • Established and led the eCommerce department, managing a team of over 10 people and coordinating with external agencies. Successfully grew online sales from zero to represent 50% of the total business revenue annually through strategic utilization of platforms such as Magento, Amazon, and eBay.
  • Drove a 65% increase in revenue by developing department frameworks, including standard procedures and team management, which enabled scaling operations globally and optimizing online store performance.
  • Implemented strategic initiatives across nearly 10 online retail channels, contributing to significant revenue growth and enhancing the performance of a diverse product catalog of 20,000 apparel and hard goods items.
  • Identified pricing opportunities that generated an additional $200,000 in profits, underpinning overall financial success and better positioning the product offerings in the market.

Marketing Manager | Island Water Sports
Deerfield Beach, FL | 2010 – 2014

  • Directed strategic marketing initiatives, achieving a 25% growth in retail business sales within the first year by enhancing brand visibility and optimizing digital advertising campaigns.
  • Secured a multi-year $250K client contract through a crafted RFP response, demonstrating business development and strategic planning skills.
  • Improved customer service and engagement, resulting in a 200% increase in positive reviews and a 15% year-over-year increase in traffic and revenues.

Founder & CEO | Mike Paim Digital (Paim Corp)
South Florida | 2010 – Present

  • Founded and led a digital agency specializing in consulting, programming, and digital marketing services for a diverse range of clients.
  • Delivered customized eCommerce solutions, driving significant improvements in online presence and sales for small businesses and solo entrepreneurs.
  • Provided strategic consulting on digital marketing, marketplace management, SEO/SEM, and content marketing, enhancing client performance and ROI.
  • Developed and managed websites and online stores using platforms such as WordPress, Shopify, and Magento.
  • Cultivated long-term client relationships by delivering exceptional service and measurable results.

Explore my Skills and Expertise to learn more about the specific capabilities and certifications I bring to the table. If you have any questions or would like to discuss potential opportunities, please Contact Me.

every size. every industry.

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