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SKILLS

Empowering Growth with Proven eCommerce and Digital Marketing Strategies

ECOMMERCE MANAGEMENT

Driving Digital Transformation and Profitability

Strategic Leadership

  • P&L Ownership: Proven track record of P&L management, achieving revenue targets, and driving profitability in eCommerce.
  • Business Growth: Developed and executed successful eCommerce strategies to expand market share and increase revenue.
  • Team Leadership: Built and mentored high-performing eCommerce teams, fostering a culture of innovation and excellence.
  • Cross-Functional Collaboration: Successfully partnered with marketing, sales, operations, and IT to achieve eCommerce goals.

Operational Excellence

  • Platform Expertise: Deep understanding of multiple eCommerce platforms (Amazon, Shopify, Magento, etc.) to optimize performance and user experience.
  • Product Lifecycle Management: Managed product assortment, pricing, and inventory levels to maximize sales and profitability.
  • Fulfillment and Logistics: Overseen order processing, shipping, and returns to ensure customer satisfaction and operational efficiency.
  • Customer Experience: Driven exceptional customer experiences through effective customer service, returns management, and loyalty programs.

Data-Driven Decision Making

  • Performance Analysis: Leveraged data and analytics to identify trends, measure performance, and optimize eCommerce operations.
  • Business Insights: Provided actionable insights to drive strategic decision-making and improve business outcomes.

MARKETPLACE MANAGEMENT

Experienced in optimizing product visibility and driving sales across multiple online marketplaces through strategic account management, advertising, and data analysis.

  • Account Setup and Management: Experienced in establishing and managing accounts on major marketplaces (Amazon, Walmart, eBay, Google Shopping, Facebook Shop, Michaels, Albertsons, Newegg, Overstock).
  • Product Optimization: Skilled in enhancing product visibility and sales through optimized listings, including keyword research, competitor analysis, and storefront design.
  • Advertising and Promotion: Proven ability to develop and execute successful sponsored advertising campaigns to drive traffic and conversions.
  • Platform Expertise: Proficient in utilizing syndication tools (ChannelAdvisor, SellerCloud, GoDataFeed, CED Commerce, M2E Pro) to streamline operations and increase efficiency.

DIGITAL MARKETING

Driving online growth through comprehensive digital marketing strategies.

Core Competencies

  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Implementing effective SEO strategies and managing paid search campaigns to increase website visibility and drive qualified traffic.
  • Social Media Marketing: Developing and executing engaging social media campaigns to build brand awareness, foster community, and drive conversions.
  • Content Marketing: Creating high-quality, targeted content to attract and retain customers, establish thought leadership, and improve search engine rankings.
  • Email Marketing: Implementing data-driven email campaigns to nurture leads, drive customer engagement, and increase sales.
  • Paid Advertising: Managing and optimizing paid advertising campaigns on platforms like Google and Facebook to achieve maximum ROI.
  • Brand Management: Developing and executing integrated marketing campaigns to build strong brand identity and positioning.

Results Orientation

  • Proven track record of driving website traffic, lead generation, and customer acquisition through digital marketing initiatives.
  • Expertise in utilizing analytics and performance metrics to measure campaign effectiveness and optimize strategies.

CONSULTING & STRATEGY

Driving Business Growth Through Strategic Insight and Execution

Core Competencies

  • Strategic Planning: Developing and executing data-driven growth strategies aligned with business objectives.
  • Market Analysis: Conducting in-depth market research to identify opportunities, assess competitive landscapes, and inform strategic decisions.
  • Data-Driven Decision Making: Leveraging data analytics to uncover insights, optimize operations, and drive business performance.
  • Project Management: Leading complex projects from inception to completion using Agile and SCRUM methodologies.
  • Financial Analysis: Providing financial modeling, budgeting, and P&L management to support strategic initiatives.

Value Proposition

  • Proven ability to deliver measurable results through strategic consulting and implementation.
  • Expertise in translating complex data into actionable insights to drive business growth.
  • Strong track record of successful project delivery and stakeholder management.

Certifications & Training

Strategic Paths to Ecommerce Success

Certifications:

  • Meta Social Media Marketing Professional Certificate
  • Generative AI from Google
  • LinkedIn Certified Marketing Insider from LinkedIn
  • Amazon Ads Foundations Certification from Amazon
  • Shopify Solution Planning Fundamentals
  • Klaviyo product certificate from Klaviyo
  • Google Analytics Certified
  • HubSpot Digital Marketing Certified
  • Shopify Product Fundamentals Certified
  • Agile Project Management Certificate by Google
  • SEO Certificate by HubSpot
  • Google Ads Certification
  • Webmaster Certificate
  • Photoshop CS4 Certificate

Training:

  • Ongoing courses in AI for Business
  • LinkedIn Marketing Labs ‘Fundamentals’ Certification
  • Measure and Optimize Social Media Marketing Campaigns from Meta

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